Fall seminar with Jason and April Lloyd
Find out more about Jason and April here:
Jason and April Lloyd own a low volume, high sales photography studio in consistently since leaving health care in 2004. Blytheville, AR. While the primary focus of their studio is newborn, children and family portraiture, the Lloyds also offer high school senior portraiture and corporate head shots. The Lloyds started their business in 2009, and recently moved their storefront studio into a historic home that they converted into a beautiful new studio space.
Jason’s background is in graphic design and he serves as the primary photographer for the studio. He is a Certified Professional Photographer and currently serves as a CPP Liaison with the Professional Photographers Association. He was awarded the Arkansas Professional Photographers Association’s Child Photographer of the Year in 2017 and 2018, as well as Photographer of the Year in 2018. He has earned an Associate Fellowship degree with the APPA and is currently serving on its board of directors as Treasurer.
April brings her experience as a nurse into the studio’s newborn work, and she has been dubbed the “baby whisperer” within their market. She designs sets for newborns and children for each session, as well as wrapping, posing and soothing the babies. April also manages the business and performs all sales sessions, earning the studio a six-figure income session.
THE BOUTIQUE BABY
Newborn photography is one of the most lucrative markets within the industry, as well as being a creatively satisfying genre. Mothers appreciate timeless, emotional portraits of their babies and this course teaches April’s approach for creating a stress-free experience for her clients. This course outlines steps for a wonderful experience from beginning to end to bring repeatable results.
Highlights of this class:
- Consultation: forming a trusting relationship with the mothers
- Designing sets focusing on color harmony and simplicity
- Effective baby wrap methods
- Basic workflow for selling using the IPS model
NEEDLE IN A NEEDLESTACK
LIGHTING TO LAST
It’s easy to follow the latest photographic trends, which can sometimes sacrifice established lighting principles. While artistic expression is important, and rules are made to be broken, this course involves hands-on instruction using tools for the artificial and natural light photographer to help their work stand apart from their competitors
Highlights of this class:
- Concepts on getting a saleable image in camera
- Finding and creating great natural light
- Methods in using off-camera lighting (including HSS) to create natural-appearing light
- Basic workflow for using the IPS model